If your idea of marketing to women involves pastel packaging, soft imagery or throwing a “girl boss” in there, it’s time for a rethink. Women make up a massive part of the consumer market, but too many brands still rely on stereotypes that srsly miss the mark. The good news? It’s not hard to do better – here’s how >>

   Drop the stereotypes

Not all women are into babies, cooking + fashion (srsly – have you seen what I wear??!). Not all Mums want “Mum life” products. Women are just as diverse as any other customer base, so ditch the assumptions + get specific about who you’re really talking to.

   Dig into the data

Forget guesswork – what are your female customers actually buying? What are they searching for? What problems do they need solved? Social media insights, surveys + real purchasing history will tell you way more than outdated marketing playbooks. And this isn’t just for marketing to women – the more you work from data, the more informed your marketing decisions will be.

   Make your brand feel like it’s for them

If women (or any group of people) are an afterthought in your marketing, they’ll know. It’s 2025 peeps – accepting that it takes all kinds to make the world go round isn’t just “PC”, it’s actually better for your business. Do this by ensuring your branding, messaging + imagery reflect a mix of experiences.

   Talk like a real person

No one likes being spoken down to, and yet, so much marketing still talks at their audience, rather than to them. Ditch the fluff, the forced “feminine” tone + anything else that feels try-hard (especially when marketing to younger peeps!!!). Just be clear, and talk like you’re a human being, speaking to another human being (shock horror – the secret to marketing revealed right there!!!).

   Focus on what matters, to them

Just like any audience you are marketing to – the first Q is always >> What’s in it for them? Features are nice, but people want to know how a product or service actually improves their life. Does it save them time? Reduce stress? Make their day a little easier? That’s the good stuff – lead with that.

The bottom line

Great marketing isn’t about “targeting women” – it’s about knowing your audience + speaking to them in a way that actually connects (and sounds like you give a crap about them!). Get that right, and you’ll build a brand that people (women included) actually want to engage with.

Jade McAuley

Director at Rebel Nation

#marketingdigitaldesign

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The Zonta Club of Mackay’s International Women’s Day High Tea was bigger than ever this year, bringing the community together to celebrate women’s achievements and push for meaningful progress.

Held with the generous support of Area Specialist as the major sponsor, the event featured raffles, silent auctions, and thought-provoking panel discussions on the 2025 UN theme, March Forward – It’s Time to Turn Promises into Progress. The afternoon was a celebration of resilience, highlighting the contributions of women in the region while reinforcing the need for continued advocacy.

Zonta International is a global organisation dedicated to improving the lives of women and girls through service and advocacy. The Mackay club’s high tea reflected this mission, fostering community engagement and supporting initiatives that drive change.

With its biggest turnout yet, the event was a powerful reminder of the strength in unity and the collective effort needed to create a more equal future.

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Photo credit: Cherrie Hughes Social Media & Photography

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In one of the region's biggest drug busts in recent times, police have charged three people with drug trafficking and possession following a major search warrant operation in Mount Pleasant.

Mackay’s Tactical Crime Squad, along with the assistance of the Dog Squad, executed a search warrant at a Lachlan Street address last month on February 28. The operation uncovered over a staggering $1 million worth of cocaine, methylamphetamine, and cash.

Authorities confirmed the seizure included approximately a kilogram of cocaine, $129,000 in cash, as well as 600 grams of methylamphetamine.

Detective Inspector Emma Novosel emphasised the significance of this seizure in disrupting drug distribution in the region.

“Through targeting those involved in the trafficking and supply of dangerous drugs, we aim to detect, disrupt and deter these activities that cause harm to our community,” Detective Inspector Novosel said.

Senior Sergeant Scott Ingram, the Officer in Charge of Mackay’s Tactical Crime Squad, added that, “A seizure of this size will definitely have an impact.

“It’s hard to say specifically, but it’s a substantial seizure that would translate into thousands of sales.”

The investigation had been ongoing for about a month before the search warrant was executed. Police are continuing to examine potential links to larger crime networks.

“We are continually investigating whether those arrested are part of a larger syndicate or connected to organised crime, but it’s still under review,” Senior Sergeant said.

Police forced entry into the residence, locating a significant quantity of drugs and cash in the master bedroom.

As a result of the operation, three individuals were charged.

A 39-year-old Mount Pleasant man has been charged with three counts of possessing dangerous drugs, and one count each of receiving or possessing property obtained from trafficking or supplying elsewhere than Queensland, contravening order about information necessary to access information stored electronically, possessing utensils, and authority required to possess explosives.

He has been remanded in custody and due to reappear before Mackay Magistrates Court on May 28.

A 36-year-old Mount Pleasant woman has been charged with three counts of possessing dangerous drugs, and one count each of receiving or possessing property obtained from trafficking or supplying, possessing utensils, and authority required to possess explosives.

She is due to appear before Mackay Magistrates Court on March 18.

A 39-year-old Cooee Bay man has been charged with possessing dangerous drugs.

Authorities continue to urge community members to report any suspicious activity.

“We encourage the public to provide any information that may assist us, either through Policelink or Crime Stoppers,” Senior Sergeant Ingram said.

“If you are offending, we will make your investigation and your targeting a priority.

“We are here to ensure public safety every day of the week.”

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Senior Sergeant Scott Ingram, the Officer in Charge of Mackay’s Tactical Crime Squad. Photo credit: Hannah McNamara

Footage from body cam - Photo source: QPS Media

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Last Thursday night, underwater hockey sessions featured a focused group of five players who engaged in a productive warm-up, honing essential skills that are crucial for performance. The players were put through a series of drills emphasising puck control, particularly the importance of maintaining head-up play, which encourages awareness and strategic movement without fixating on the puck.

“It’s a lot trickier than it sounds,” said Joel Sadleir.

The session also included an innovative drill dubbed ‘windscreen wipers,’ designed to improve lateral movement and agility with the puck.

As the session progressed, the competitive spirit intensified with a 2V3 game played in a narrower court. This adjustment not only heightened the challenge but also fostered teamwork and quick decision-making under pressure. The players adapted well to the constraints of the narrower space, leading to dynamic plays that showcased their developing skills.

Notably, Elsie and Macca stood out during the session. Their consistent performance and leadership exemplify the solid foundation upon which the club is built on. Their ability to inspire fellow younger players and demonstrate skilful play is a testament to their dedication and talent.

“As we wrap up this week’s activities, we encourage everyone to reflect on the skills practiced and carry that momentum into future sessions,” Sadleir added.

“A big thank you to all participants for their hard work and enthusiasm. We wish everyone a fantastic weekend and look forward to seeing you all back on Monday night.”

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Congratulations to Riley James on his selection for the Aussie Steelers squad. This incredible opportunity will take him to Canada from July 8 to 14, where the team will defend their 2022 championship title.

Riley’s journey in softball began with the Angels in 2004 as a young junior. Since then, he has represented Mackay, Queensland, and Australia on numerous occasions.

Volunteer and former coach Cheryl Martin said, “As one of many coaches that have coached him, I always found Riley to be a very polite, considerate and ambitious young man – always putting in 100% to training and his games.

“It's fantastic to see the accomplishments he has made, as he strives to make more.”

Riley won't have time to hang his glove up as he heads to Toronto, USA, from May to July for three months of competition in the ISC tournament, traveling to face various teams. He will then compete in the Fast Pitch STK competition in Mankato, USA, from July 26 to August 2.

Once he’s finished in Toronto, Riley hopes to earn selection for the World Cup in China, taking place from August 7 to 17.

“We wish him all the best to fulfil his dreams and all future endeavours,” Cheryl added.

Before heading off on his international journey, Riley will return to Mackay to compete in the annual Mayday Carnival from May 2 to 5—a great opportunity for supporters to catch up with him.

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Riley James has been selected for the Aussie Steelers and will compete in Canada, before heading to the USA for a series of international softball tournaments

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The Mackay Road Runners Construct Health Mackay Physio 3km Club Championship (CC) was a great success, despite the intermittent rain showers during both the pre-race briefing and post-run presentation. A big thank you to Sarah and Nick from Construct Health Mackay for once again sponsoring the annual event and donating special clinic vouchers to the first and second-place male and female runners. Over fifty runners and supporters challenged themselves against not only the weather but also the fast-paced nature of the relatively short-distance race.

Junior runner Toby Rule sizzled over the slippery surface, claiming gold in 9 minutes and 31 seconds, ahead of Liam Mumford. Ashlee Scott, the first female, maintained her top form, finishing in 11 minutes and 56 seconds, ahead of talented junior Lily Leven. All runners were competing for valuable open and age category CC points across all divisions, from 12 years to over 80 years old.

Sarah and Nick from Construct Health Mackay presented the coveted vouchers to the top two male and female finishers, while also highlighting their services, including Physiotherapy, Exercise Physiology, Pilates for injury prevention and management, health and wellbeing, Occupational Health and Safety, health and injury solutions for business, chronic illness, rehabilitation programs, and more. With clinics located across Mackay, Ooralea, Northern Beaches, Moranbah, Dysart, and Emerald, Construct Health Mackay ensures your physiotherapy needs are professionally catered for.

Congratulations to all runners on their achievements, including Stuart Sprott, David Isbister, Craig Joynson, Natasha Joynson, Bianca Miles, Max Miles, Ashley Miles, Joe Grech, Milly Bishop, Carmel Mahon, Emma Johnson, Steven Hayles, Emily Hayles, Judy Zahn, Mason Loveday, Peter Loveday, Amy Huston, Brad Kelleher, Kayla Waugh, Isaac Hammer, Jade Hammer, and Linda McFadzen.

A special thank you to the volunteer timekeepers, Julie Whibley, Rohan Miles, Teresa Hackney, and their assistants, Helen Meng and Brendan Bishop. Timing can be tricky, especially in the wet conditions, so their support was invaluable. Thanks also to the setup and pack-down team: Andrew Short, Len Howarth, David Isbister, Brendan Bishop, Alan Zamparutti, Paul Tilse, and the rest of the crew.

This Sunday’s event will start from Julie and Andrew Whibley’s residence at 25 Duncan Street, West Mackay, at 6:30am. Runners must be registered with the timekeeper and have their race member bib number visible by 6:20am at the latest to ensure the timing system is properly set. The Whibley’s Wander 5km and 12km is a fantastic event, generously hosted by the Club Secretary, with a delicious sausage sizzle and refreshments available after the run.

Club Captain Jim Ford runs a track coaching session every Wednesday at 5:30pm at the ARC (Aquatic and Recreational Complex), Ooralea. This session is open to athletes of all abilities, whether you’re a club member or not. The coaching is free, but there is a $4 entry fee for the facility, which must be paid at the pool kiosk before accessing the track. This fun, unique training session can help improve endurance, speed, recovery, and injury prevention.

Contributed by Janelle Tisle

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Mackay Road Runners Life Member and the coveted #1 bib with co-Life Member and Club President, Paul Tilse.

(left to right) Carmel Mahon, Craig Joynson and Natasha Joynson enjoying the Mackay Road Runners camaraderie at the Construct Health Physio 3km Club Championship.

(left to right) Valuable timekeepers - Julie Whibley, Rohan Miles and Teresa Hackney – where would we be without them!!!!

(left to right) Construct Health Mackay’s qualified Physiotherapists and keen runners Sarah Schofield and Nick Rewald (far right) donate vouchers, congratulating the winners of the Mackay Road Runners 3km Club Championship – Ashlee Scott (1st), Lily Leven (2nd), Liam Mumford (2nd), Toby Rule (1st).

Max, Ashley and Bianca Miles ready to score family bragging rights at the 3km Construct Health Mackay Road Runners 3km Club Championship.

John Rae (left) and Paul MacKenzie vying for valuable open and age club championship (CC) points t the 3km Construct Health event. Photos supplied

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By Amanda Wright

The Liberal National Party (LNP) has pledged $500,000 to upgrade the Northern Beaches Bowls Club if elected, boosting the local community’s social and sporting hub.

Federal Member for Dawson, Mr Andrew Willcox, announced the funding at the club, confirming the federal contribution would match the $500,000 already committed by Whitsunday MP Amanda Camm from the Queensland state government.

“This is a very important project for our community,” Mr Willcox said.

“The upgrade will fund a shade structure over the bowling green, protecting players from the harsh North Queensland sun and reducing the risks of melanoma and skin cancer.

“The Northern Beaches Bowls Club isn’t just a sports club; it’s a community gathering place where families and friends come together.

“This investment is for the entire community.”

Adam Johnson, chairman of the Northern Beaches Bowls Club, expressed his gratitude for the announcement and explained the upgrade’s significance.

“This funding will be transformative for our club,” Mr Johnson said.

“The shade structure will allow us to use the green comfortably throughout the year, which is crucial for our members’ health and well-being.

“It also enables us to host regional competitions and larger community events, bringing more visitors and vitality to the area.”

Mr Johnson mentioned the club’s broader role in the community.

“Our club is a key social hub where friendships are formed and strengthened. The bistro hosts local events and is a gathering place for families and friends.

“With this upgrade, we can enhance our facilities, support our members, and serve the wider community more effectively.”

The total cost of the project is estimated at $1.5 million. With commitments from the state and federal governments, the club hopes to complete the upgrade by mid-2026, pending the club securing the remaining funds through financial reserves and community fundraising efforts.

The proposed shade structure will be a robust canopy, designed to withstand North Queensland’s extreme weather while providing year-round sun protection.

“We’re incredibly grateful for this support,” Mr Johnson said.

It means we can enhance our club’s facilities, attract more members, and continue to serve as a vital part of the Northern Beaches community for generations to come.”

Investment in the Northern Beaches Bowls Club isn’t just about enhancing local facilities—it’s a strategic move to ease congestion on the Mackay Bucasia Road. Currently, many residents travel into Mackay’s city centre for recreational activities, dining, and social events, adding to the daily traffic burden on this already congested route.

"People drive past this facility to go into town, as we know, the road behind us here is often very, very congested," Mr Willcox explained.

"So by people being able just to come here, whether it be to have a game of bowls, attend a concert, or even have dinner at the bistro, it takes traffic off that road.

“This is the fastest growing area within Mackay. So anything that we can actually have outside the city is a big benefit to the whole community.

“The Coalition understands rural, regional, and remote communities. That's why we want to put our money into facilities like this for everybody to enjoy."

In addition to the bowls club announcement, Mr Willcox confirmed a $5,000 federal commitment to the Mackay Men’s Shed for the purchase of a Double Drum Sander. The Men’s Shed plays a vital role in the community by providing a space for local men to connect, create, and support each other through woodworking projects, furniture making, and more.

“Having this equipment will allow us to take on larger projects and improve our workshop capabilities,” a Men’s Shed coordinator said.

“It’s about giving men a space to connect, create, and support each other, and this funding is a big step in helping us achieve that.”

Mr Willcox underlined the importance of supporting local community hubs.

“Facilities like the bowls club and the Men’s Shed are the backbone of our communities.

“Investing in them isn’t just about infrastructure; it’s about investing in people’s health, well-being, and sense of belonging.”

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Federal Member for Dawson, Andrew Willcox, takes aim during a game of bowls at the Northern Beaches Bowls Club, showing his support for the club's $1.5 million shade upgrade. Photo credit: Amanda Wright

Andrew Willcox joins Northern Beaches Bowls Club members, celebrating the announcement of a $500,000 federal funding commitment to enhance the club’s facilities with a shade structure

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Fresh off its critically acclaimed run, YOAH by Cirque Work is set to captivate audiences at the Mackay Entertainment and Convention Centre (MECC) on 27 March.

After winning both the Adelaide Fringe Weekly Award for Best Circus and the Critics Circle Award, and delivering sold-out performances, this visually stunning and emotionally resonant production continues to push the boundaries of contemporary circus.

Blending Japanese traditions with cutting-edge digital artistry, YOAH is an electrifying spectacle that fuses jaw-dropping physicality with breathtaking visual effects and an evocative electro soundscape. The show, under the theme of “The Moon at Dawn,” tells the story of a young dreamer on a mesmerising journey through fear, loneliness, and hope.

Featuring awe-inspiring acrobatics, hypnotic electro beats, thunderous Japanese drumming, and soothing water sounds, YOAH is a circus experience like no other.

Described as “Breathtaking, Fresh, and Exciting – Paving the Way for Contemporary Circus” by THE LIST, YOAH has been hailed as “Awe-inspiring... a circus experience like no other” (Stage Whispers) and “Masterful” (HiFi Way).

With an award-winning legacy, a newly assembled cast, and a dedicated creative team, the Mackay performance at MECC promises to be an unforgettable experience!

What: The MECC presents YOAH by Cirque Work
When: Thursday 27 March 2025
Where: MECC Auditorium
Tickets: www.themecc.com.au

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YOAH by Cirque Work, an award-winning Japanese circus fusion of stunning acrobatics, digital artistry, and electrifying sound, will make its highly anticipated debut at the MECC on 27 March 2025. Photos supplied

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Mackay Hospital and Health Service (HHS) will host EndoMarch next week, a public
engagement event to raise awareness and understanding of endometriosis.

Those attending will have the opportunity to meet the Mackay Endometriosis and
Pelvic Pain Service team, learn more about endometriosis and ask questions in a
relaxed and informal setting.

The morning event will begin with a 30-minute presentation by Mackay HHS
Obstetrics & Gynaecology Specialist Dr Wojciech Szubert.

Morning tea and informal discussion will follow.

“Endometriosis is a chronic disease affecting women and girls,” Dr Szubert said.
“It is associated with pelvic pain, pain with intercourse, painful urination or defecation,
heavy and painful periods, and infertility.

“It can have a significant impact on women’s health and lives, and it has been
estimated that it can take six years to get a confirmed diagnosis.

“At this event, we want to provide women with an opportunity to meet our Mackay
Endometriosis and Pelvic Pain team who work together here at Mackay Base Hospital
to find the best treatment options.

“This is a relaxed and informal event and those attending can join us for some
morning tea and ask any questions they have about this condition.”

The EndoMarch public awareness event will be held from 9.30am – 11am on Friday,
28 March, in the Brampton Room of the Mackay Base Hospital’s Education and
Training building, next to the Emergency Department.

This is a free event and anyone who is interested in learning more about
Endometriosis is welcome to attend.

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By Amanda Wright and Hannah McNamara

Rain poured over Mackay as women gathered at the Neighbourhood Hub for the unveiling of a powerful new symbol in the fight against domestic violence—the Red Bench. The downpour mirrored the silent tears of countless women who endure abuse behind closed doors, reinforcing the bench’s purpose: to spark conversation, offer support, and remind victims they are not alone.

Installed outside the Neighbourhood Hub at 4 George Street, the striking scarlet bench stands as a show of hope and resilience. The initiative, led by the Zonta Club of Mackay and supported by Mackay Regional Council, aims to break the silence surrounding domestic violence and encourage victims to seek help.

Mayor Greg Williamson, Zonta representatives, and local residents braved the rain to mark the community’s commitment to this pressing issue.

Mayor Williamson delivered a poignant message, highlighting the urgent need to address domestic violence.

“This bench is more than a symbol—it’s a rallying cry,” Mayor Williamson declared.

A Place To Pause, A Call To Action

“Domestic and family violence devastates families and communities,” Mayor Williamson said.

“In 2024, Australia recorded its darkest year yet, with 78 women losing their lives to domestic violence.

“To put this in perspective, Great Britain, with a population nearly three times ours, lost half that number.

“This crisis is intolerable, and it demands action now.”

The mayor emphasised the pervasive impact of domestic violence beyond physical harm.

“It’s about control, fear, and emotional abuse infiltrating everyday life. The Red Bench stands as a silent witness to these struggles and a visible reminder that help is available.

“No one should endure this suffering in silence.”

General Manager Nicolette Ffrost of the Mackay Neighbourhood Hub delivered an equally compelling account of the community’s struggles.

The Neighbourhood Hub has been at the heart of Mackay since 1989, providing family support, early childhood engagement, emergency crisis aid, financial counselling, and assistance for multicultural communities and newly arrived migrants.

“In 2024 alone, we received over 15,000 enquiries for support—across all services, not just domestic violence. However, the impact of abuse runs deep, especially amid the current cost-of-living crisis,” Ms Ffrost explained.

She painted a stark picture of the intersecting challenges residents face.

“Financial stress amplifies domestic violence.”

The hub sees women who are trapped between economic hardship and abusive environments, paralysed by fear and uncertainty.

“The courage it takes to walk through our doors, to seek help, is immense.

“It is vital that we support them every step of the way.”

This bench is more than a place to sit—it is a symbol of strength. It invites survivors to pause, reflect, and, most importantly, reach out.

“It’s a message to our community: we see you, we hear you, and we are here for you.”

Zonta Club President Fiona Koutlis expressed pride in the project’s completion and its intended impact.

“This bench is a statement,” Ms Koutlis said.

“It’s a commitment to our community that we will not stand by as domestic violence continues to harm our families and friends.

“The QR code on the bench connects directly to support services. We urge anyone in need to reach out—it’s okay to ask for help.”

Globally, Zonta works to improve the lives of women and girls, and locally, this bench embodies Zonta’s pledge to support domestic violence survivors.

“Raising awareness and providing support are essential steps toward saving lives.”

For those seeking help, Mackay Women’s Services is the lead, accredited Domestic Family Violence (DFV) and Sexual Violence (SV) support agency in the region, offering a comprehensive range of services.

Stacy Irwin, Practice Manager at Mackay Women’s Services said, “We provide counselling and case management for adult women and children, Wellbeing and Recovery programs including group supports, Court Related support and advocacy, Men’s Behaviour Change programs and home safety and security devices or repairs.”

Ms Irwin said that since the beginning of 2025, Mackay Women’s Services has supported 1416 people, that have been impacted by domestic and family violence and sexual violence in the Mackay, Whitsunday and Isaac Regions.

Domestic violence in Mackay is an ongoing crisis—one that doesn’t pause after business hours.

Broken Ballerina Inc., a grassroots organisation, has already assisted 95 people in 2025 alone, stepping in when other services are unavailable.

Founded by Jules and Pete Thompson, the charity relies solely on community donations to provide emergency accommodation, escape bags, fuel and food vouchers, and access to counselling.

Their support extends to all victims, including one man who reached out to break his cycle of violence.

“He wants to change, and we are helping him get there,” Jules said.

Recently, the organisation assisted five victims over a weekend, including a woman experiencing elder abuse—cases that couldn’t wait until Monday morning.

“Even government-funded services are closed at critical times,” Jules explained.

The Red Bench is part of a national movement initiated by the Red Rose Foundation, which places benches in communities across Australia to keep the conversation on domestic violence alive.

Mackay’s installation is the seventh in the region, symbolising the community’s resolve to address this crisis head-on.

Mayor Williamson challenged our community to break the culture of silence.

“Let this bench be a beginning, not just a symbol.

“It demands that we, as a community, stand against violence and support survivors.

“We must be proactive—raising awareness, supporting victims, and driving change. Let’s turn awareness into action.”

As the rain fell, the Red Bench stood as a powerful reminder that help is available, and no one needs to endure abuse in silence. Mackay’s fight against domestic violence continues, and with this symbolic bench, the community takes a bold step toward change.

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Meet Cindy-Jo Zahmel – a woman whose integrity and passion for serving others shines through in everything she does.

On weekends, you might just find Cindy in the heart of Mackay, volunteering with Mackay Street Chaplaincy, a Christian-based organisation that offers practical support to those in need while enjoying the city’s nightlife.

As a member of the Mackay Street Chaplaincy team, Cindy and her fellow volunteers provide essential services to the public from 10:00pm to 3:30am on Fridays and Saturdays. Whether it's offering a cup of cold water, a listening ear, or simply waiting with someone for a cab, Cindy’s presence is a comforting reminder that help is never far away.

“The chaplains are part of the Safe Night Precinct organisation, where we go out on Friday and Saturday nights, setting up in the city heart to assist people out for the night,” she said.

“We provide cold water, lollipops, and basic first aid, and basically offer a safe space for those who need to rest or wait for a taxi – just little things like that to make sure everybody’s okay.”

Alongside police, security, and nightclub venues, Cindy helps provide a safety net for the community, ensuring everyone can enjoy their night out with peace of mind.

Cindy’s interest in this role began just over a year ago when she saw an advertisement on TV, which then inspired her to join.

"It just looked like such a great group to be a part of, and I definitely wanted to contribute,” she said.

Since then, Cindy has not only volunteered but also taken on the role of a dedicated committee member, furthering her commitment to the cause.

She says that volunteering has always been a fulfilling part of her life, offering her the chance to give back to the community in a meaningful way.

“A lot of people appreciate what we do, and it’s really fulfilling to know that our presence can make a difference,” she said with a smile.

Cindy encourages others to take the leap into volunteering, noting that many organisations offer observation or training sessions to help you decide if it’s the right fit.

“Just put yourself out there and see how you go,” she said.

In addition to her work with Mackay Street Chaplaincy, Cindy supports the community initiative with Orange Sky, occasionally serving breakfast to individuals doing their laundry on Monday mornings from 6:45am to 8:00am before heading to work. Alongside this, she is also an active volunteer at her local church, C3 Mackay.

“Helping others is definitely something that brings me a lot of joy,” Cindy shared.

She hopes to continue expanding her involvement in community activities and is even considering further studies in chaplaincy.

If you’re ever out on a Friday or Saturday night between 10:00pm and 3:30am, you just might spot Cindy and the team, offering their kindness and compassion…one cup of water at a time!

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Cindy-Jo Zahmel is a dedicated volunteer with Mackay Street Chaplaincy, offering support and comfort to those in need during the city's nightlife, while also contributing to community initiatives like Orange Sky and her local church, C3 Mackay. Photo credit: Hannah McNamara

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Cr Alison Jones has always had a heart for community, advocating for those whose voices often go unheard. For decades, she has dedicated herself to ensuring her community is seen and represented, approaching every challenge with resilience and a keen eye for what’s right.

Her journey into public service was not only driven by personal ambition, but by a deep-seated love for the people and places around her.

“I didn’t see myself as a politician,” Alison admits. But when the community encouraged her to run for council, she realised that her unique perspective and passion had the power to shift the atmosphere and make a difference.

“After about a year, I realised the community voted me in for a reason – they saw something in me that I didn’t see in myself.”

Alison’s career has been defined by persistence, advocacy, and an innate ability to connect with people. Though she never had a strong interest in academics, she brought something irreplaceable to her role – her heart for community. She has been the type of leader who shows up, time and time again, fighting for what she knows is right.

From an early age, Alison found herself in male-dominated industries, never allowing barriers to deter her from pushing forward. Now, she encourages younger generations of women to embrace their purpose, find their voice, and step into roles that once seemed out of reach.

Although she never had children of her own, Alison has poured her energy into nurturing and uplifting her community. While some may assume she missed out, Alison sees things from a different lens. She believes her role as a community leader has allowed her to create a broader family through the connections she’s made.

“Others might assume I’ve missed out, but I think everything happens for a reason, and I’m very happy with the way that my life has panned out.”

She and her husband have travelled the world, built a fulfilling life, and left an undeniable impact on the region she calls home.

Her legacy is evident in the many community initiatives she has backed. She was among the few voices who pushed for the development of the Bluewater Lagoon before its inception, recognising the need for a space where families could gather and enjoy the outdoors.

“The Bluewater Lagoon is there because of three or four people – me being one of them – who fought hard to get it.”

Alison even played a key role in bringing Orange Sky Laundry to Mackay, ensuring those experiencing homelessness had access to basic hygiene services.

Through years of volunteering and service, Alison has remained unshakable in her belief that even in the face of adversity, there is always a silver lining.

“I’ve learnt over the years, that when you’re met with a negative, just know that there’s always a silver lining somewhere down the track.”

As a councillor, a volunteer, and a woman of heart, Alison Jones continues to shine a light on the issues of Mackay and fight for what’s right in her community.

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I grew up in the era of "Girls Can Do Anything" bumper stickers.

I don’t remember if there were fancy corporate lunches with keynote speakers and goody bags—maybe there were—but I was in high school. Fighting gender stereotypes was something I did on my lunch break.

The bumper sticker spoke to my battle cry.

Because even though the music was better in the ’90s, the treatment of women and girls in school, in sport, and in the workplace? Frankly, it sucked.

Women were underpaid, overlooked, and told to wear skirts ("Nice girls don’t get the corner office"). A career in sport wasn’t a real option. Girls were steered away from engineering, computer science, and finance. Women in politics were grossly underrepresented.

If you really dig into the state of equality in the ’90s, how much meaningful change has there actually been? Put down the prosecco, ladies—we’ve got a long way to go.

I’m going to say it. I find International Women’s Day a bit twee. That one special day a year when we congratulate ourselves on how far we’ve come with purple cupcakes and a brand-new, purpose-built hashtag. Maybe I’m battle-weary, but it’s not about me anymore.

In the lead-up to our “special day” this year, sexism has been a hot topic. From sports fields to office spaces, the Marty Sheargold controversy shows how women’s professional contributions are still diminished in public spaces. When the Matildas broke viewing records, they proved their excellence. When a radio host reduced them to outdated stereotypes, he proved why gender equality remains urgent work.

The performance of national sporting teams is absolutely fair game for public scrutiny—but Sheargold’s comments were unnecessarily gendered. By likening the Matildas to Year 10 girls, he reinforced the tired stereotype that girls are not to be taken seriously. I know a lot of girls in that age bracket. The hurt was palpable. The fury? A sight to behold.

It might seem ungrateful to question a day meant to celebrate women’s achievements and push for equality, but has the real meaning of International Women’s Day been lost amid a flurry of morning teas and performative social media posts?

Hashtag or no hashtag, there is still work to do.

#BringBackTheBumperStickers

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Workplace Health and Safety (WH&S) isn’t sexy.

It is well-known to be a difficult thing to prioritise when you’re busy keeping your business afloat. It may as well have dank, greasy hair and be dressed in a faded brown overcoat with boots and no socks.

It’s not that attractive, and that’s how I personally felt when we recently reviewed our WH&S policies.
While most of us are cognizant of the fact that WH&S compliance is one of those things you don’t need until you do; there is the busy little devil in all of us encouraging us ‘deal with the barely washed and badly dressed’ later.

But that’s not on, and there’s a gazillion good reasons why. In a best-case scenario non-compliance can be costly; in a worst-case scenario someone could get hurt.

Changing my mind from acceptance to enthusiasm along this path (the equivalent of escalating WH&S into a sturdy pair of levis and a crisp white cotton shirt) was our participation over the past six months in WorkSafe Queensland’s Injury Prevention and Management Program (IPaM).

This is a free program designed to help Queensland businesses, including cane farmers and contractors, to develop and implement sustainable health, safety and injury management systems. It is delivered in a way that is easy to understand and tailored to each business and individual circumstances.

IPaM is an easy fit for farmers, contractors and any business owners or organisations with busy schedules. And did I mention it’s free?

Some of the components covered in the program includes a revision of health, safety and injury management systems, identification of workplace hazards, assessing workplace safety capability and tailoring specific business improvement plans to individual businesses.

Visit www.worksafe.qld.gov.au for more information.

Women In Sugar

It is now only weeks away until women from throughout the state converge on Mackay for the Women in Sugar Australia (WISA) conference this year hosted by Canegrowers Network Mackay.

The conference, a popular and well-supported event, will be held over two days in Mackay, 31 March and 1 April, with a meet and greet, guest speakers, conference dinner and a bus tour on day two.

The WISA Conference is an opportunity for women (and men) from all sectors of the sugar industry to learn, share, grow and network.

For information contact Network president Ann Jansen, 0402 248 462.

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QCAR SAFE: Over the past six months QCAR’s Central District Manager Sonia Ball, right, has been participating in WorkSafe QLD’s Injury Prevention and Management Program (IPaM) with Kathleen Pace, pictured, Senior Advisor IPaM Program, Policy and Workplace Services. Kathleen last week presented QCAR’s Sonia Ball and QCAR Director Steve McKeering with a program completion certificate. Photos supplied

Holding the fort at QCAR’s Head Office, Queensland, managing member enquiries and supporting QCAR District Managers and Committees from the Far North of Queensland south to Northern New South Wales is the dynamic trio, from left, Executive Assistance Lee-Anne Gelling, Payroll Manager Bernadette Rehbein and Office Manager/Company Secretary Melissa Boulter. All members and non-members are encouraged to contact the team with any queries or for any assistance on 4783 2111 or in the first instance call your local QCAR Central District Manager Sonia Ball on 0467 573 321.

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Mackay has taken a significant step forward in addressing homelessness with the arrival of its first-ever sleepbus. This highly anticipated addition will provide vital support to the region’s most vulnerable community members.

Despite the national Sleepbus organisation ceasing operations due to financial difficulties, Safe Sleep Mackay (SSM) successfully secured the delivery of the sleepbus, marking a milestone for the region.

Lisa Jamieson from Safe Sleep Mackay expressed her excitement, stating, “We’ve been eagerly anticipating the arrival of our first sleepbus for the region, and it is fantastic that it has now rolled into town.

“It’s hard to put into words how exciting it is to have it here… it’s something we've always wanted to bring to the community, so to see it here now is beyond belief.”

The bus will be owned by Australian Street Aid Project Limited, allowing for local management and the flexibility to tailor its operation to best serve the community’s needs.

“With local ownership, it gives us the flexibility to determine how the service is operated and ensure that it will meet the needs of our community,” Ms Jamieson explained.

Ms Jamieson also expressed deep gratitude to the donors who made the project possible.

“They have been supporting us and using their networks to help us bring this bus to Mackay,” she said.

“Along with Mackay Regional Council, Mackay Community Foundation, Run for My Life, Macrossan and Amiet, BMA, the local Freemason Lodges, and Rotary clubs, we’d also like to thank local bus company Kinetic.

“They have made space available in their Paget yard to park the bus, and Centurion also offered to transport it to Mackay.”

Additionally, Ms Jamieson thanked those who have expressed interest in volunteering with sleepbus.

“We are still working through the operational model but will be in contact to let you know in due course.”

Drawing from her experience as a volunteer with Orange Sky, Ms Jamieson emphasised the importance of reliability and collective community support.

“Reliability is crucial when serving vulnerable individuals. It takes a village to raise a child.”

She likened the bus to a child in need of care and attention, stressing that the success of this initiative relies on the entire community coming together.

Looking ahead, Ms Jamieson confirmed that efforts are already underway to secure a second bus for the region, and the continued involvement of the community will be essential for ensuring the service’s long-term success and growth.

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Mackay has taken a major step in addressing homelessness with the arrival of its first sleepbus, thanks to Safe Sleep Mackay's efforts, local partnerships, and community support, providing vital assistance to vulnerable residents. Photos supplied

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