Marketing + Margaritas The 1950s Called + They Want Their Marketing Back!

If your idea of marketing to women involves pastel packaging, soft imagery or throwing a “girl boss” in there, it’s time for a rethink. Women make up a massive part of the consumer market, but too many brands still rely on stereotypes that srsly miss the mark. The good news? It’s not hard to do better – here’s how >>

   Drop the stereotypes

Not all women are into babies, cooking + fashion (srsly – have you seen what I wear??!). Not all Mums want “Mum life” products. Women are just as diverse as any other customer base, so ditch the assumptions + get specific about who you’re really talking to.

   Dig into the data

Forget guesswork – what are your female customers actually buying? What are they searching for? What problems do they need solved? Social media insights, surveys + real purchasing history will tell you way more than outdated marketing playbooks. And this isn’t just for marketing to women – the more you work from data, the more informed your marketing decisions will be.

   Make your brand feel like it’s for them

If women (or any group of people) are an afterthought in your marketing, they’ll know. It’s 2025 peeps – accepting that it takes all kinds to make the world go round isn’t just “PC”, it’s actually better for your business. Do this by ensuring your branding, messaging + imagery reflect a mix of experiences.

   Talk like a real person

No one likes being spoken down to, and yet, so much marketing still talks at their audience, rather than to them. Ditch the fluff, the forced “feminine” tone + anything else that feels try-hard (especially when marketing to younger peeps!!!). Just be clear, and talk like you’re a human being, speaking to another human being (shock horror – the secret to marketing revealed right there!!!).

   Focus on what matters, to them

Just like any audience you are marketing to – the first Q is always >> What’s in it for them? Features are nice, but people want to know how a product or service actually improves their life. Does it save them time? Reduce stress? Make their day a little easier? That’s the good stuff – lead with that.

The bottom line

Great marketing isn’t about “targeting women” – it’s about knowing your audience + speaking to them in a way that actually connects (and sounds like you give a crap about them!). Get that right, and you’ll build a brand that people (women included) actually want to engage with.

Jade McAuley

Director at Rebel Nation

#marketingdigitaldesign

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