You Are Not Just A Number…

Sonia Ball, QCAR Central District Manager.

…You probably knew that, but being treated as one has become ‘the norm’ in many parts of our every-day lives – waiting rooms, for example!
Have you considered how different our lives may be, if instead you were treated as you?
At Queensland Cane Agriculture and Renewables (QCAR), our secret weapon is our people. People passionate and driven to helping other people – face-to-face, beside you, behind you, with you and for you.
From Far North Queensland to Northern New South Wales, our people are providing sugarcane farmers with alternative representation that strives to exceed their expectations.
QCAR is led by a team of proactive and energetic Board, Executive, district managers, and committees that understand the value of the team and the value of you. As one across Australia’s cane fields, the QCAR team is driving change, one sugarcane farmer at a time.
When you tire of the journey and struggle, and the light at the end of the tunnel has dimmed to just a pinprick – allow us, please, to hand you a crackin’ big-*rsed mega-wattage LED torch.
Choosing change is not always easy. Easing out of ‘the norm’ requires some strength and adjusted thinking. You do not have to be a number, it’s perfectly acceptable to identify as you.
Next time you are sitting in that waiting room with the other numbers, try breaking out in song, and watch the room change with you (perhaps consider being out of range of all walking sticks or other potential weaponry).
QCAR membership across all regions is strong and growing as sugarcane farmers recognise and acknowledge its leadership team’s deep sense of purpose and responsibility to its members (you) to create positive change.
The QCAR Central District Committee and I, as Central District Manager, are committed to providing each and every (you) with the information required to assist with making informed decisions suited to you and your farming business.
The Central District team has got off to a flying start in 2025 meeting with growers and stakeholders and planning an exciting and busy year ahead. You’re invited to come along for the ride.
When in doubt, choose change. Choose QCAR.
Please get in touch with Central District Manager Sonia Ball to arrange a one-on-one meeting or shed meeting or call anytime on 0467 573 321.

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QCAR Central District Committee Chairman Steve McKeering, left, and Central District Manager Sonia Ball, centre, have kicked off 2025 with a busy schedule of grower and stakeholder meetings including this meeting with Reef Catchment’s Manager Sustainable Agriculture, Todd McNeill. Photo supplied

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