Last Tuesday, the Mackay Isaac Region kicked off 2025 with the launch of its bold new destination events campaign, “Keep Up.”
The campaign, unveiled by Mackay Isaac Tourism, aims to inspire visitors to explore the region’s exciting adventures, vibrant events, and breathtaking natural landscapes.
“Keep Up” encourages travellers of all ages to embrace the spirit of discovery and connection throughout the Mackay Isaac Region.
Mackay Isaac Tourism CEO Jeff Stewart-Harris said that the region's events calendar competes with those of neighbouring destinations, making it the ideal time to launch a campaign centred around major events.
"Events provide the opportunity for engagement with a broad audience who have the propensity to stay in region for longer or to visit in non-peak periods,” Mr Stewart-Harris said.
“‘Keep Up’ challenges travellers to match the vibrant rhythm of Mackay Isaac, where there's always something new to explore.
"From national sporting events like Mackay Marina Run and Fox Superflow to cultural festivals like the Mackay Festival of Arts and St Lawrence Wetlands Weekend, this campaign highlights the pioneering spirit that defines our region."
In the year ending June 2024, the Mackay Isaac Region welcomed 1.2 million overnight visitors - a 3.7 per cent increase - which includes a doubling in leisure visitation (up 19.3 per cent) since 2019, with spending continuing to surge over the same period to $803.1 million (up 51.3 per cent).
"What's especially exciting is the strong growth in holiday visitors, complementing our traditionally robust business visitor sector," Mr Stewart-Harris added.
"This campaign is about momentum.
“We want travellers to feel the thrill of what's next, encouraging them to stay longer and keep discovering the incredible moments that make Mackay Isaac unforgettable.
"Whether you're cheering at a sports event, hiking through lush rainforest trails, or dancing the night away at a festival, the “Keep Up” campaign captures the essence of what makes our region so special.”
Are you ready to "Keep Up”? Explore everything the Mackay Isaac Region has to offer at mackayisaac.com/whats-on.
This campaign has been made possible through funding support from the Queensland Government via Tourism and Events Queensland.
Mackay Isaac Tourism has launched its “Keep Up” campaign, inviting visitors to explore the region’s vibrant events, thrilling adventures, and stunning landscapes in 2025. Photo credit: Hannah McNamara
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