Uber Drives Whitsundays’ Forward

As of Monday this week transport around the Whitsundays just got a whole lot easier with the introduction of ride-sharing app, Uber, which now has 50 vehicles operating in the area.

While transport users are undoubtedly excited by Uber’s arrival, which is set to provide both cheaper rates and better availability, there are concerns about how Uber will impact the livelihood of existing taxi operators.

Local taxi driver Matt Raymant, however, said that Uber will definitely help ease the load during busy periods.

“It could be a benefit to the community, especially in peak times,” he said.

“We can be 100 per cent booked in every aspect and can have up to six pages of jobs holding – at times like this, we could definitely do with a bit of extra help!”

“It’s going to hurt the taxi company a bit though, especially in quiet times.”

Matt did say, however, that in terms of work quality he will be sticking with the local taxi driving company as he “jumps in, does his shift and then walks away,” he doesn’t have to worry about taking responsibility for damage caused or maintenance to the vehicle.

“I’ll be sticking to my taxi for now!” he added.

Whitsunday Regional Council Mayor, Ry Collins welcomed the launch, saying he was happy to hear people now have more options.

“Any business that makes the lives of locals easier, while offering another earning opportunity, is certainly welcomed in Whitsundays,” he expressed.

“It is an exciting development for our community!”

A statement from the Whitsunday Chamber of Commerce and Industry said the introduction of Uber will be a game-changer for the local transport sector, however, “market disruption has proven to be good for consumers in most markets”.

“Uber will always disrupt new markets, and this will be true for their arrival into the Whitsundays.”

“However, with the introduction of Uber comes competition and customer choice. If done well, all taxi and private transport users will benefit from an improved service experience.”

Richard Evans from Whitsunday Chamber of Commerce and Industry added that local taxis “may see a drop in their revenue which means they may need to take a look at their business model and perhaps improve services.”

Meanwhile, Julie Telford Chair of Tourism Whitsundays, said that she is excited for Uber to assist with the transport of tourists around the region.

“I don’t think it is something that the local taxi drivers should be concerned about, I think it is something that will complement them,” she expressed.

Craig Turner, Director Commercial Businesses for Whitsunday Regional Council added that this is about providing visitors and residents with another option that may be convenient for them.

“I think it’s a sign that the Whitsundays is being seen as quite a mature destination now,” he stated.

Emma Foley, Managing Director of Uber ANZ, said Uber elected to come to the Whitsundays as a result of demand.

“For years Whitsundays locals have requested Uber’s services to get from A to B at the click of a button,” she explained.

“We’re excited to launch our ridesharing offering across Whitsundays, providing a safe and convenient transport solution to travel to any destination, whether that’s a local running errands, or for a tourist visiting local attractions.” 

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