At the end of November, I swapped the swimmers for a scarf and headed off to London for Tourism Australia’s Biannual Australia Marketplace, the largest international Australia Marketplace event in the calendar.
Over the course of three days, I met with 116 front-line travel agents and 58 product managers from the United Kingdom, Germany, Italy, France, Belgium and the Netherlands.
The international agents spoke keenly of their clients’ incredible experiences in our region, and the countless enquiries they receive about trips to our beautiful backyard.
We spoke about our existing and long-standing world-class tourism products, as well as some updates from the region, including the new hotel opening next year on Hamilton Island, ‘The Sundays’, and recent developments in the Whitsunday Skyway Project.
In the cold of their winter, it was a delight to be able to share a much-needed glimpse of sunshine and to help enable travellers from all over the United Kingdom and Europe to pay us a visit.
Contributed by Laura Knipe, Marketing Manager, Tourism Whitsundays
Tourism Australia’s Biannual Australia Marketplace. Photo supplied.
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