This week the second phase of our Bonza Newcastle campaign draws to a close. We launched this two-phase campaign to entice the residents of Newcastle and the Hunter Valley to holiday in The Whitsundays with the direct Bonza flights.
There are approximately 1.3 million people living in the Newcastle and Hunter region and we knew that enticing them to visit the Whitsundays would make huge impact to local tourism.
Over the past few months, The Whitsundays has been splashed across billboards at the Newcastle Airport, and Newcastle buses, and information about our region has been sent directly to inboxes and filled social feeds across Newcastle and the Hunter.
If there’s someone in that region who hasn’t heard about The Whitsundays by now, I’d be surprised! Our partners at Newcastle Airport have surveyed 1000 passengers and awareness of the Newcastle to Whitsundays route doubled during the campaign.
It’s been great to see our members jump at this campaign with 26 local businesses involved, from accommodation providers, transport, tours and experiences. We’re absolutely thrilled that these businesses see the value in this new market, like we do.
As part of the campaign, we’ve also put together, with the assistance of many of our members, The Whitsundays Wildcard Weekend – a competition to win one of four long weekends in The Whitsundays.
Entrants go into the draw to win a long weekend in The Whitsundays focusing on adventure, relaxation and exploring the Great Barrier Reef or enjoying island luxury.
Each weekend includes return flights from Newcastle to Whitsunday Coast Airport, accommodation, one or two day tour experiences and return airport transfers.
If you know anyone in the Newcastle/Hunter regions, make sure you tell them to enter via our website: https://www.tourismwhitsundays.com.au/bonza/whitsundays-wildcard/
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