Property Point

When it comes to using clichés, I avoid them like the plague. Boom boom.
Some readers will pick up the vague humour in my use of the cliché “avoid them like the plague” to emphasise my dislike of clichés.
Others will feel they have more important things to worry about in their busy, stressful lives than to be on the lookout for feigned hypocrisy and lame attempts at humour in a real estate column.
To them, I say:  Laughter is the best medicine; he who laughs last laughs loudest; read between the lines; and, If you can’t stand the heat get out of the kitchen.
One of the worst features of real estate write-ups is the boring use of cliches.
You know the ones: “Million-dollar views”, “renovate or detonate”, “cute cottage”, “state-of-the-art kitchen”.
They are a big yawn. Predictable and lazy.
But the thing about clichés generally is that they have an element of truth about them: Better safe than sorry; You can’t judge a book by its cover; There are plenty more fish in the sea.
So it’s not that a cliché is wrong but that it has become overused and boring.
The worst real estate cliché of all is also probably the most correct: Location, Location, Location.
I won’t ever use the term because it is so over-used that it means nothing to buyers anymore. So when the location is the big thing about a property, I need to use different words to convey the same idea.
As a property owner and real estate agent, I feel location is often the most important thing. That changes, depending on what a buyer wants: Sometimes block size is more important because a buyer wants a big house or a big shed or acreage; sometimes it’s the age of the house because the buyer wants something with no maintenance.
But buyers who are looking for those features will always try to get them in the best possible location … a big block as close as possible to town, a modern house as close as possible to schools and community facilities.
Sometimes the value of the location is determined not by a property’s convenient access to everything but the lifestyle and views it creates.
Seaforth is a great example in our part of the world. I tend to sell properties more in suburban Mackay than anywhere else but I have sold quite a few properties in Seaforth and it has become a very popular part of the world, particularly anything with water views and access to the beach.
I was first blown away by the interest in water-front locations in Seaforth about four years ago when I had an old, unrenovated property to sell in Frangipanni Avenue. In a matter of days, dozens of people inspected the property and I had about 10 offers after the first open house.
No one cared that it was a 40-minute drive to Mackay. What mattered was the good-sized block with water views across the road from the beach. And that it was only a 40-minute drive to Mackay.
Some people buy there to have a weekender and holiday home for their family while they are still working. It might become their primary home after retirement.
And price is always the thing. When you can pay many millions of dollars for beach-side properties with ocean views in NSW and Victoria, the much, much lower prices in Seaforth and other similar Mackay  region areas provide a great opportunity for local people.
I sold another water-front block in Poinciana Avenue recently and, again, the interest was enormous.
So, if you’ve got a cute cottage with million-dollar views that’s ready to renovate or detonate, you could be sitting on a gold mine.

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