Tourism Whitsundays new Chief Executive Officer (CEO) Tim Booth is now in the region and started his new position on Monday.
Tim has 18 years of experience in destination marketing organisations, progressing through the ranks and most recently was the CEO of Mudgee Region Tourism before becoming the CEO of Tourism Whitsundays.
Under Tim’s leadership the Mudgee Region increased visitation, visitor spend and won multiple State and National Tourism Awards.
Tim said he is thrilled to be working alongside the dynamic team at Tourism Whitsundays and is looking forward to meeting the fellow Tourism Whitsundays partners and members.
“We have always got to try and be better every day, that’s what we are trying to do for the entire region,” said Tim.
“We are managing the brand for the Whitsundays, we want to make sure that we get the message out there about how beautiful our region is and thankfully its absolutely iconic and world class.
“We have also got to look at continuing to build and be better every day. That’s the community, that’s all of our businesses and continue to offer a world class destination.”
Tim's prior experience includes developing and implementing major projects such as brand redevelopment, social strategy, website overhauls and event-specific platforms like the Everi platform.
He has successfully managed all aspects of digital strategy, including SEO, SEM, social media, and content creation, all while driving a data-led decision-making approach.
Tim is thrilled with his new position saying, “How could you not want to work in one of the most magical places in the world?”
Click on the QR code here to watch the full video of Tim’s interview.
Tim Booth New CEO of Tourism Whitsundays was interviewed by Rachael Smith from Whitsunday Life Newspaper earlier this week. Photo supplied
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