Marketing + Margaritas: The Subtle Art Of Showing Up For Your Business

Let’s talk personal branding. In my (very humble) opinion, it’s not about shouting “Look at me!” from the rooftops or being enslaved by socials. It’s about making thoughtful, strategic moves that highlight what makes you you – and using that to naturally attract the right people. Here’s how you can do it, without compromising who you are, or treating the world like a stage (unless you’re into that!).

Start with your story (and keep it real)

Your personal brand begins with your story. It’s about what you’ve learned, how you’ve grown and why you love doing what it is that you do. Don’t overthink it – share the moments that have shaped you. Be authentic. People are more likely to connect with a genuine story than a curated persona. Keep it real, and they’ll keep coming back.

Show up consistently, not aggressively

Building your brand isn’t about being everywhere all the time. It’s about showing up consistently where it matters most to your audience. Whether that’s on your website, a few well-chosen social platforms or (one of my faves) face-to-face at local events – just stay visible and make sure it feels aligned with your values. No need to be in everyone’s face – just be there, and have a good time doing it.

Authenticity over perfection (actually, everything over perfection)

Forget about trying to create the perfect brand. You’re not a robot (I’m assuming), so your brand shouldn’t be mechanical either. What people really connect with is your authenticity – ie how genuine you are. Share the good, the bad and the lessons you’ve learned along the way. I get caught in this with Wild Oats (our weekly newsletter) all the time – writing my intros more like a business diary than something that’s going to be seen by hundreds of people (oops…).

Celebrate progress, not just success

Your personal brand should be an ongoing reflection of where you’re at in your journey – not a highlight reel. Celebrate your wins, but don’t shy away from talking about the setbacks or challenges you’ve overcome. It’s these moments that give depth and meaning to your brand, and they help people see the full picture. Plus – they’re often where the biggest learnings come from, for you and others.

Keep on rollin’

Your brand isn’t set in stone. As you progress and develop through your career or business or whatnot, so will your brand. Stay open to new ideas, and be willing to adjust your messaging as needed. A personal brand that evolves is one that stays relevant, sustainable and connected to your audience – and most importantly, to you.

Like I said, personal branding isn’t about pushing yourself onto others. It’s about making sure the world sees the real you – the one who shows up, stays authentic and adds value in a way that feels natural. So take it slow, make intentional moves and let your brand grow at its own pace. You’ve got this!

Jade McAuley

Director at Rebel Nation

#marketingdigitaldesign

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