Marketing + Margaritas Marketing Plans Made Easy

Running a business can already be tough – your marketing shouldn’t add to the stress. You want your time, money, and effort to deliver real results, but the idea of creating a marketing plan? It’s daunting, especially if marketing isn’t your jam.

Here’s a hot tip – you don’t need a degree in marketing to put together a workable plan!! The key is just starting. Seriously, that’s it. A simple plan gets you in the game and, from there, you’ll learn what works by paying attention to the results.

Ready to take the leap? Here’s a quick and dirty 3-step process to getting a plan in place, so you can get moving on your marketing.

1. Set goals that matter
Think about what you’re aiming for in your business (or organisation) – because marketing goals should flow from there. Want more staff to handle your current workload? Launching a new product or service? Targeting a specific revenue milestone? Start with your business objectives, and your marketing goals should align with these. This is how your marketing becomes strategic – and not ad hoc.

2. Know your audience to know your message
Who do you need to reach to hit your goals? That’s your target market, and yes, you can have more than one! Maybe you’re setting up a recruitment pipeline – so the target would be future recruits. Launching a new service? Who’s buying it?

Once you know your audience (or audiences), craft messages that speak directly to them. What do they need to hear to help you move toward your goal? This part takes some thought, but connecting the dots between goals, audiences, and messages can be simpler than you think. If you put in some time and thought here, you will save yourself LOADS in the future.

3. Start small and track results
No need to go all in straight away. Choose a few marketing activities that align with your goals and audience. Maybe it’s social media ads, a newsletter, or some good old-fashioned networking. Focus on those first. Check in regularly to see how they’re performing. Adjust, improve, and repeat. That’s how you get better, step by step.

The secret to marketing isn’t magic – it’s action. Start small, track what works, and build on it. Over time, you’ll develop the habits that turn plans into results.

You’ve got this! Best of luck – let me know how you go > jade@rebelnation.com.au. I’d love to hear about your wins (and challenges) along the way!

Jade McAuley
Director at Rebel Nation
#marketingdigitaldesign

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