It has been 16 years since Nicole and Jeremy Graham purchased their first vessel and just this year, they have welcomed their fourth tour while simultaneously rebranding the company to Iconic Whitsunday Adventures.
Back in 2007, Nicole and Jeremy came across the old War Canoe that was anchored in Pioneer Bay. They knew the Harvey family, who owned the vessel from Hamilton Island. Nicole and Jeremy approached them and sealed the deal to acquire the vessel.
Following a massive refurbishment, Sundowner has since become the most popular experience for both visitors and residents alike.
“She’s fun, she’s social, she connects people and provides the perfect evening or private charter experience,” explained Nicole.
Lady Enid, the couple’s second vessel, has a similar backstory when Nicole and Jeremy found her moored and mothballed in Ballina, NSW.
“She is a beautiful yacht, and we were thinking ‘how can we do something a bit different and unique?’”
That’s when the couple decided to create the only 18 and over tour in the Whitsundays offering luxury sunset cruises and full-day trips to Whitehaven Beach and snorkelling aboard Lady Enid.
“Lady Enid is a stunning timber yacht, we provide an experience that no one else offers,” Nicole explained.
The third offering is the Coastal Explorer Bus Tour, taking visitors to some of the best spots in the region, including Cape Gloucester and Frog Rock.
The fourth tour to join the group is Viper, the newest vessel to the fleet, with the Rolls Royce jets and offshore hull, capable of visiting the outer Great Barrier Reef and Whitehaven Beach in one day, no one else can do this.
Investing back into the company and the region, Iconic Whitsunday Adventures continues to flourish, its tours constantly setting the pace for the broader tourism industry.
Nicole and Jeremy Graham, aboard the majestic Lady Enid, on a sunset cruise. Photo supplied
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