On the first of September, we are thrilled to be welcoming a new direct service from Adelaide into Whitsunday Coast Airport. This new route will give 1.8 million people direct access to The Whitsundays with Jetstar.
To support the route and to encourage visitation, we have recently launched a significant destination awareness campaign in Adelaide.
This campaign runs across radio, billboards across Adelaide, digital advertisements and social media activity.
The campaign is led by the messaging ‘The Whitsundays: Wide Open’, highlighting the ease of access from Adelaide to The Whitsundays, our wide-open spaces and beautiful, warm weather.
Through the advertisements, we also highlight the variety of experiences available to travellers in The Whitsundays. Whether they are looking for an action-packed adventure or a relaxing escape, there is something for everyone.
This month, we will also be running advertisements for our members as a part of the campaign, to help South Australians dreaming about travelling to The Whitsundays to book their trip.
We couldn’t be more excited about the new direct service with Jetstar, and if you’re travelling to Adelaide on the new route, keep your eyes out for The Whitsundays!
Contributed by Laura Knipe, Marketing Manager Tourism Whitsundays
Fly Direct to Adelaide and visit Adelaide Oval, Photo supplied
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