Thursday, April 3, 2025

Issue:

Mackay and Whitsunday Life

Forging Excellence

East Coast Steel’s Legacy Of Quality And Precision

East Coast Steel has built a reputation for excellence spanning generations, delivering steel solutions that endure. With a steadfast commitment to quality and precision engineering, the company has become the preferred partner for projects requiring the highest standards of service and craftsmanship. Whether for large-scale infrastructure or custom fabrication, East Coast Steel continues to set the benchmark in the industry.

In this article we get to know Simone Aitken from East Coast Steel Supplies.

If you think steel and fitness have nothing in common, think again—because Simone proves they’re both about strength, resilience, and breaking barriers. As the Owner of East Coast Steel Supplies, Simone isn’t just running a business, she redefines what it means to be a powerhouse in a male-dominated industry.

Simone’s entrepreneurial spirit and drive are as strong as the steel she supplies. She prides herself in being 100 per cent locally owned and operated, and she’s also a hands-on expert in the reinforcement steel industry.

She aims to deliver high-quality products with convenience and expertise, all while breaking the gender stereotype. Her fearless mindset is what saw her leap into business ownership, her proudest achievement yet.

But Simone isn’t all business, in Mackay, she’s known as a fitness trainer, she’s a wife, and a mum to three busy kids. When she’s not ensuring Mackay’s construction projects stay on track, you’ll find her chasing adventure with her family. From football and gymnastics to beach days and exploring local waterholes, she’s all about making memories and leading by example.

From reinforcing steel to reinforcing self-belief, Simone Aitken is proof that strength comes in many forms and she’s just getting started.

_Describe yourself with three fast facts?

Entrepreneur, fitness enthusiast, wife and mother of three._

East Coast Steel is the go-to provider for reinforcing steel, mesh, and concrete accessories. Located at 154 Glenella Connection Rd, Glenella, the team is ready to deliver quality solutions. For expert advice and service, contact them on 0450 901 655.

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