Save Our Foreshore was founded in 2004 by passionate Whitsunday residents who united in response to a proposal by McDonald’s for a half-meter highway sign featuring their iconic golden arches. This proposal sparked Save Our Foreshore's first major protest, igniting a wave of community activism that would shape the town’s future.
Wondering why the golden arches now sit discreetly on the building’s eaves rather than towering over the highway? The protest worked, leading to a significant shift in the development proposal.
The organisation's mission is to protect and enhance public access to coastal areas, preserving the ecological, scenic, and recreational values of coastal public lands for future generations.
Faye Chapman, the founder and leader of Save Our Foreshore, has been the driving force behind the organisation and a prominent figure in the community. Before moving to the Whitsundays, Faye was a dedicated advocate on the South Coast of New South Wales. Upon her arrival in the Whitsundays, she quickly recognised the area's natural beauty and understood the need for responsible development that would also preserve its unique charm for generations to come.
At the Zonta 2025 International Women's Day celebrations, Faye was honoured as 'Woman of the Year' for her unwavering dedication and tireless commitment to the community. Her efforts have left a lasting impact, inspiring others to take action and contribute to preserving the environment.
Though surprised by the recognition, Faye humbly expressed her gratitude: "I really appreciate the award, but I was totally stunned," she said.
Congratulations, Faye, on this well-deserved achievement and the incredible work you've done for your community and its environment.
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