Driving Growth, Building Connections

By Sonia Ball (QCAR Central District Manager)

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The QCAR Team delivered with a clear purpose and a strong and memorable message last week at Mackay’s QCAR Meet & Greet and information session at Wests Leagues Club.
That message, delivered by QCAR Board Chairman Christian Lago, CEO Stephen Ryan and QCAR Director and Central District Chairman Steve McKeering, was sound and compelling and indicative of the driving forces behind the growth and ever-broadening footprint of QCAR-ACFA across Queensland and into NSW.
We are strong, we are growing, and we are here to stay.
The Mackay event can be deemed a success with all three of the senior team attending grower meetings on both sides of the event.
And now we are going to do it again in Plane Creek.  
These meetings are every grower’s opportunity to meet the team, but also ask questions about the things that are important to them.  
QCAR Central District is extending an open invitation to all Plane Creek mill suppliers to do one of two things:
   • Attend our Meet & Greet and information session at Sarina Leagues Club (TBC) at 6pm on Tuesday 17 December, or

   • Give QCAR Central District Manager Sonia Ball a call to arrange an on-farm visit
At a local level we have representation in Proserpine, Mackay and Plane Creek and we are always keen to talk with the movers and shakers in these areas seeking change and striving to strengthen our sugarcane industry from the ground up.
There has been a lot of media around the sugarcane industry in recent months and not all of it is good, but not all of it is bad either.
Being familiar with the media machine, and speaking generally, it can help to understand why it has such an attraction to the contentious, the tragic and dramatic. Bad news unfortunately has its own attraction to the consumer hence the evolution to the status quo – bad news sells.
It is the very nature of the beast and has been for millennia. This is good news, yes? It is good news because we know there are a great many good things going on in our industry that do not make the newspapers (print and online), television or radio. I hope you feel better now, I know I do.
This of course does not change the fact that the ‘bad news’ is real, is happening, and in our industry we need to work together to turn this ship around and tack back to the point where, in the land of media, there is nothing to see here.
Be assured QCAR as a collective is making its mark and step-by-step will drive change. Are you with us? Give me a call, let’s talk about it!
Event:
Plane Creek
Tuesday, 17 December
Sarina Leagues Club (TBC)
RSVP required – text, call or email. Ph: 0467 573 321 | sonia.ball@qcar.org.au

For further information please contact QCAR Central District Manager Sonia Ball at Sonia.ball@qcar.org.au or phone 0467 573 321.

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Catching up at the QCAR Mackay Meet & Greet at Wests Leagues Club, Walkerston last week are, from left, Mackay Area Productivity Services (MAPS) CEO Anthony Schembri, QCAR Central District Manager Sonia Ball, QCAR Central District Committee Chairman and QCAR Director Steve McKeering and Queensland Sugar Limited’s (QSL) Brad Dunn. Photos supplied
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QCAR Central District Committee Member Blair Watt, left, QCAR Chairman Christian Lago, QCAR Central District Chairman Steve McKeering and QCAR Central District Committee Member Craig Keating (Plane Creek)

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