Last week, I was on the road championing our incredible region on a national stage.
It was an honour to Chair my first Queensland Regional Tourism Network (QRTN) meeting on Monday, where we discussed how we can work together to strengthen tourism across the state. I’m looking forward to the year ahead and what we can achieve as a collective.
Next stop: the RTO Forum, which brought together tourism marketing organisations from across the country. We had insightful presentations from Tourism Australia on emerging travel trends, discussion panels on data and social media, and guest speakers covering everything from AI to innovative ways to gather new tourism insights. These conversations shape how we market our region and ensure we stay ahead of the curve.
From there, Laura and I travelled to Adelaide with Marianne from Whitsundays Regional Council to visit six Phil Hoffmann Travel stores, South Australia’s leading travel agency brand. As a business, we had the opportunity to train approximately 40 travel agents on The Whitsundays, providing key updates on attractions and experiences. With the direct Jetstar flight from Adelaide to Whitsunday Coast Airport, we’re working hard to make sure South Australians have The Whitsundays at the top of their travel list.
Finally, I was lucky enough to attend the 2024 Qantas Australian Tourism Awards on Friday night, where The Whitsundays absolutely shone! A massive congratulations again to BIG4 Adventure Whitsunday Resort, Pinnacles Airlie Beach, and Ocean Rafting for taking home gold, silver, and bronze. These achievements help keep The Whitsundays on the map and reinforce why our region is such a special place to visit.
Contributed by Tim Booth, CEO, Tourism Whitsundays
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