It’s been an action-packed first few weeks for me as CEO of TW, and I’ve loved every moment of diving into our local tourism scene. From meeting passionate operators to exploring our stunning destinations, I’m more excited than ever about what the future holds for this incredible region.
One of my first steps was hosting a roundtable with key tourism members, where we brainstormed ideas for our major marketing campaign to help raise the profile of The Whitsundays. It was a great chance to hear directly from our partners and get their ideas on what’s working and where we can make an impact.
I also had the privilege of attending some fantastic local events. The Airlie Beach Festival of Music was buzzing with energy, and I was especially impressed by the incredible contribution of the Volunteer Cruise Ship Ambassadors. Over the last 20 years, they have welcomed more than 1.1 million cruise passengers, with these visitors contributing $57 million to the local economy in 2022/23.
I couldn’t miss out on visiting some of The Whitsundays most iconic spots, from Whitehaven Beach to Hamilton Island and Hayman Island – we really are in a stunning part of the world! Bowen was also a highlight (yes, I saw the Big Mango!)—a truly welcoming place with a vibrant tourism community. I’m looking forward to strengthening the partnership with Bowen and Collinsville as we grow the region together.
One project I’m particularly excited about is the Whitsunday Skyway—a game-changer for land-based tourism and a fantastic new way to showcase the region’s natural beauty.
Our tourism operators were also recognised at the Queensland Tourism Awards, with the region bringing home 16 awards—a true testament to the hard work and dedication that makes us world-class.
It’s been a whirlwind start, and I’m excited for what’s ahead!
Contributed by Tim Booth, CEO, Tourism Whitsundays
(Centre) Tim Booth, CEO, Tourism Whitsundays visits the Big Mango. Left Bowen Tourism and Business Manager Leanne Abernethy, right Glenn Womal Bowen Tourism and Business Visitors Services Coordinator. Photo supplied
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