Last week, Tourism Whitsundays, along with 15 of our members, embarked on The Whitsundays East Coast Roadshow, visiting Sydney, Melbourne, and Brisbane. In each city, we hosted a networking event that brought together key trade partners and front-line travel agents. These events served as an excellent opportunity to engage with the professionals that promote and sell Whitsundays holidays to travellers all across the country.
More than 300 representatives registered for the events, and they were greeted with the infectious energy and enthusiasm of The Whitsundays' operators, who were outstanding ambassadors for our destination. Their vibrant presence helped bring a bit of The Whitsundays sunshine to each city. Through connecting with the attendees and providing training and updates, our members were able to showcase the strength and uniqueness of their products and highlight the wide range of exceptional experiences available in our region.
In addition to the networking events, we also met with Tourism Australia and Tourism and Events Queensland to discuss the latest developments in the region and updates on attending operators’ products. Providing these updates enables our state and national tourism bodies to further promote our region in their key domestic and international markets. The roadshow was a resounding success, reinforcing The Whitsundays as a must-visit destination while strengthening relationships with key industry partners across the country.
Contributed by Laura Knipe, Marketing Manager, Tourism Whitsundays