Last week, I attended International Media Marketplace (IMM) in Sydney. Hosted by TravMedia, IMM is one of the biggest media events in the travel industry, bringing together journalists, editors, and influencers to connect with destinations like The Whitsundays.
It was a busy but exciting day, with 22 back-to-back meetings with media professionals who help tell the stories that inspire travellers to visit The Whitsundays, so it was a great opportunity to share everything that makes The Whitsundays so special. There was plenty of interest in our region, from new experiences to island getaways, water activities and mainland adventures. I’m looking forward to seeing The Whitsundays featured in upcoming stories and inspiring more people to visit.
In the same week, Ben attended AIME in Melbourne, where The Whitsundays was showcased as a premier business events destination. Over the course of the event, Ben had 31 meetings with event planners, corporate buyers, and industry professionals, focusing on securing future business events in The Whitsundays.
Conversations highlighted the diverse range of venues, accommodations, and experiences available in the region and the types of events that could be hosted. The response was overwhelmingly positive, with excitement that The Whitsundays was back in the business events space with strong interest in what’s new and upcoming.
Contributed by Rosanagh Gallivan, PR & Social Media Executive, Tourism Whitsundays
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