Tourism Whitsundays are currently preparing their marketing strategy for the upcoming winter.
Marketing Manager Laura Knipe gives us an overview of what is up and coming, inviting visitors from the southern states to escape their cool winters.
As winter slowly begins to envelop the southern states and our friends from down south start planning their great escape from the cold, this means travel planning all over Australia is in full swing.
Simultaneously, the Tourism Whitsundays marketing team has ramped up efforts to bring our beautiful region to the forefront of the minds of these sun-seeking Aussies.
We are currently in the second burst of our national campaign and have two more campaigns on the horizon.
To encourage Aussies to sail The Whitsundays this winter (arguably the most beautiful time of year), we are flipping the concept of ‘Winter Blues’ on its head, inviting them to experience our iconic shades of blue.
In addition, as Whitsundays locals, we all know and love bareboating, but for many Australians, this is a foreign concept.
This led us to launching a bareboating awareness campaign, to introduce Australians to the magic of exploring on your own private boat.
All this planning for winter has me looking forward to another beautiful season in The Whitsundays.
Do me a favour and pop ‘Book a tour and get out on the water’ on your to-do list this winter – you won’t regret it.
Contributed with thanks to Laura Knipe (Marketing Manager)
